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"House economy" to promote the air fryer explosive growth it will become a new need product?

"House economy" to promote the air fryer explosive growth it will become a new need product?

2020-04-23 14:58

Air fryer 180 degrees warm up for 5 minutes, the marinated chicken wings into the basket, time about 15 minutes, the temperature to 180 degrees, in the middle only need to turn the surface, a plate of hot chicken wings out of the heat. "Little Beauty, who can't cook, also practiced one-handed cooking during the outbreak. By the air frying pan, she has eaten French fries, sweet potatoes, fried chicken wings, fried mushrooms and other food. "Now the restaurant outside doesn't open, it's hard to eat basically. In addition, like to eat their own food feeling, the reason why choose to buy air fryers mainly watched the food live, feel good on the start," Xiaomei shared her "learning kitchen" experience.

Xiaomei is no exception, there are many consumers like her. "House economy" to promote the air fryer explosive growth. According to Suning data, kitchen appliances, electric ovens increased by 280% year-on-year, air fryers increased by 659%.

Air fryer against the trend of growth, become "net red" products, in addition to "simple, convenient" and other product characteristics, consumer demand, live delivery also played a role in promoting. Will the air fryer become a new need product or just a coping product? To explore this problem, it is important to start with the product itself.

The working principle of the air fryer, mainly through the hot air in the closed pot continuous heat circulation process, so that the hot air takes away the surface of the food moisture, so that the food has a crispy taste. At the 2010 IFA International Electronic Consumption Show, Philips launched the first air fryer, followed by Jiuyang, Supor and other brands have followed suit. Because the main "oil-free health" selling point, in line with consumer demand for health products, so it has also been hot consumer market. After all these years, why has it been tepid and unenthusiastic until recently?

This still starts with "oil-free health". Although under the label of "no oil health", but the air fryer work still need a small amount of oil, such as chicken breast, with fish and other oil less or oil-free ingredients, when the production does not refuel, it is difficult to achieve the "fried" effect. In addition, high temperature work, will cause the loss of food nutrition, more dangerous is that the food starch and oil at 120 degrees high temperature may produce acrylamide, heterocyclic amines, benzodiazepines and other carcinogens, affecting human health.

According to a Survey conducted in South Korea in December 2019, four of the 10 air fryers on the market contained more than twice as much acrylamide, the French fries carcinogen. It seems that it is not unreasonable for elders to often advise us to eat less fried food, including the food that is fried in an air fryer.

Another reason is the taste of food, noise. Online there are many used air fryer netizens comment, "air frying pan is not as good as imagined, cooking out of food and oven food compared to, or less meaning, may be because the wind took away part of the moisture, so that the taste of food becomes very woody", "air frying frying work noise is too loud, like a barber shop to the largest hairdryer, and a sound is half an hour, very affectthereal mood."

Of course, the air fryer has been hot and hot is also affected by market factors. On the one hand, air fryer is not the only way to achieve baked food, oven, steamed oven and other alternatives can be achieved, on the other hand, the overall performance of the industry is uneven, small brands of air fryers are mostly, quality is not guaranteed, but also affect the reputation of air frying pans.

In general, the air fryer is one of the many kitchen electric products, and there is no such as the current oil smoke machine show the new needs, whether it will become a new need product, still to be tested by the market.

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