Yuyao Daily: "Biyi Electric" Market Transformation Out of New Pace of Development


Source: Yuyao News Network-Yuyao Daily Editor: Zhang Hanzhi


From all export to both inside and outside


News from our newspaper (Reporter Mao Yizhong) At the gate of the factory, container trucks came in and out, as busy as a wharf; in the workshop, pieces of products came down from the assembly line, and the workers worked hard and were busy. The epidemic has not yet been dispelled, but Ningbo Biyi Electric Co., Ltd. has shown a gratifying situation of both production and sales. "Although it was delayed for a month due to the epidemic, according to the current production and sales situation, our company can still achieve the annual sales target of 1 billion yuan." Yesterday, the deputy general manager of the company said to reporters.

Founded in 2001, Biyi Electric Appliance Co., Ltd. is a high-tech enterprise specializing in the production of fryers, grills and air fryers. It has been selected as "China's top ten toaster export enterprises" and "China's top ten kitchen small household appliances export enterprises". Its products have been rated as Zhejiang export famous brand and Ningbo famous brand products. Relying on strong technical research and development strength, over the past few years, it has successively developed hundreds of products in three categories, including LCD series fryer, intelligent air fryer and remote control grill, with 8 invention patents and 21 utility model patents.

Since the establishment of Biyi Electric Appliance Company, it has always aimed at the international market, and all its products are sold to Europe and the United States, and has achieved good results. Since the launch of the newly developed air fryer, the company has decided to implement a strategy of developing two markets simultaneously, while continuing to consolidate the European and American markets, while opening up the domestic market. To this end, in 2018, the company set up a domestic sales department, after the product obtained 3C certification, began to sell through e-commerce and offline channels. "Because it is different from the traditional cooking mode, the air fryer adopts the cooking principle of oil-free and less oil, and uses air heat flow instead of hot oil, which can replace the fryer and oven, ensuring that the food is healthier, and has the advantages of environmental protection and convenience. The environmental protection and healthy lifestyle being advocated by the country is very consistent, and the market prospect of the product is broad." Introduction by Deputy General Manager of Biyi Company.

After turning to the domestic market, Biyi Electric Appliance Company, through e-commerce platforms such as Taobao and Jingdong, has launched physical stores such as supermarkets and shopping malls at the same time, and has adopted a two-way online and offline approach to speed up the layout of products in the market. With unique technology and new cooking methods, air fryers are quickly favored by consumers. Sales increased year by year, last year the domestic market sales reached 30 million yuan, in the first quarter of this year, despite the outbreak of poor logistics, product distribution was affected, but domestic sales did not decrease but increased, reaching 22.09 million yuan, a huge increase.

The shift from all export sales to both domestic and foreign sales has allowed Biyi to rise against the trend in the downturn of the international economic situation, especially the intensification of Sino-US trade frictions. Last year, the company achieved sales of 0.74 billion yuan, an increase of 20% over the previous year. "We will gradually expand the proportion of domestic sales. This year's target is 0.2 billion yuan. Judging from the current situation, this target can be achieved." The manager of the domestic sales department of the electric appliance brand expressed confidence.


(Source: Yuyao News Network-Yuyao Daily Editor: Zhang Hanzhi)